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Poynt User Base Growing Tremendously But at What Cost?


poynt update

Poynt is easily one of the best BlackBerry apps ever built and we love writing about it. What we also love about Poynt is that it’s a public corporation so their financials are available to anyone who cares to do a little digging. The mobile industry is hot right now and Poynt serves as an interesting case study about what it takes to grow a large mobile company and how profitable a free app with purely advertising-based revenues can be.

Today marks a pretty big news day for Poynt as the app/company has surpassed more than 8.5 million unique users at the end of June 2011 across North America, Western Europe and Australia, after reaching 3.2 million at the end of June 2010. Of the over 700,000+ new users added in June 2011, 500,000+ were on the Android platform. Existing preloads contributed to over 300,000+ of these Android users in the month of June. So far in July, the average number of new daily users added has exceeded 25,000, putting the Company on track for another record month. Currently, Poynt has over 9.0 million unique users.

Here are the numbers Poynt would like us to focus on:
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