Enterprise customers turn to WLAN if cell carriers don’t do the job


TowerA recent report from Analysys is arguing that despite earning 39% of their revenue from enterprise customers, cellular service providers are at risk of losing revenues to emerging wireless alternatives since most of their attention is on the mass market.

In the absence of comprehensive enterprise mobility solutions from the cellular industry, the IT community is exploiting the increasing adoption of WLAN, particularly in North America. This threatens to cannibalise cellular revenue.

The report delves into the gains that companies make as a result of mobile communications, and how those benefits are cut short by being limited to only certain corporate users (execs and necessarily mobile employees). Analysys suggests the IP Multimedia Subsystems (IMS) and indoor base stations could give service providers the edge they need, even though IMS’ costs have been reportedly high.