Tag: wmode

Wmode Spins Off AppCarousel Business to Help Carriers and Developers With App Marketing

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There’s an increasing need for innovative marketing solutions for mobile apps as the number of these apps increases and discoverability decreases. The answer to marketing apps effectively is far beyond traditional marketing such as advertising and traditional media outreach. Marketing apps has to come from good technology and implementation. AppCarousel is an interesting marketing approach because it takes the success of carousel features and gives that experience to carriers, brands and developers that want a better way to showcase their apps.
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The Next Wave in the Mobile App Economy: Distribution, Sophistication, Payments and Identity

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The Next Wave in Mobile App Commerce
Moving from rivers of monetization to lakes of commerce exchange [click to enlarge]

EDITOR’S NOTE: Terry Hughes, former President of Widality, is Wmode’s as Head of Market Development. Be sure to check out his past editorials too.

The mobile app market is maturing nicely; apps are becoming more sophisticated, routes to market are broader, development times have been greatly reduced, there is a plethora of billing options available, and perhaps most valuable, apps have moved from being the domain of a few niche players to being a critical part of the branding and engagement strategy of most companies. In this sense, the mobile software market has started to resemble the PC software market with a few key platforms to worry about, standardized development tools, and open APIs to enable the many parties in the value chain to connect together.
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