I have been in the mobile space for some time and back when I used to follow mobile gaming really closely, companies would keep a close eye on their ratings on various forums. A rumor was circulating about a particular company that would have its QA team rate all their latest releases perfectly, while rating the competition poorly. Shortly afterwards, the cheating company would see its games rise to the top, while the competition would fall several points.
This is a perfect example of how community review systems are flawed and open to manipulation. Now, it’s not clear whether this sort of cheating is happening on App World right now, but it’s obviously possible.
One way to solve this problem, is to use a system similar to Yelp. Yelp is a community review system where, after a user has written many reviews, and proven that they are reliable, their reviews become more trusted. These users become part of the Yelp Elite Squad. In order to improve the App World review experience, we need an App World Elite. By doing this, we’ll know that reviews are trustworthy, and not just a marketing ploy to skew the reviews.