Demand for Mobile Data Increasing Faster Than Planned


A Forrester Research survey indicates that businesses are adopting mobile applications faster than they had planned. Nearly half of the respondents have deployed mobile applications like email, calendaring and employee content — 18% faster than originally planned for 2005. The survey of more than 1,000 network and telecom decision-makers at North American and European enterprises evaluated communications adoption and spending plans.

Overall, Forrester found that communications spending will increase modestly — 3.3% — slightly slower than the rate of overall IT spending. Security technologies will benefit the most — 67% of respondents plan to increase spending on security — listing it as the major concern when deploying new telecom technologies. As IP and mobile deployments and interest grows, so do plans and deployments for security technologies, such as intrusion detection. Not surprisingly, spending on traditional landline voice services was the only technology to see a slight decrease in spending.

Enterprise Mobility Demand Is High

Most of the enterprises surveyed have deployed some form of mobile data applications and estimate that full deployment will reach 23% of their workforce.

- More than half have deployed email, calendar, and intranet applications, and close to 30% are interested in line-of-business applications, such as sales force automation and customer-facing applications.

- US enterprise interest in WiFi/hot spots varies greatly by industry — with media and entertainment leading all enterprises.

- Enterprises are slowing, following the consumer cord-cutting trend. Companies stated that as a result of using mobile 2G services, they now use fewer landlines — by about 4% — compared to 2004.

- Additionally, more voice traffic is shifting to mobile. Respondents estimated that 19% of total voice traffic will use mobile voice services by the end of 2005.

IP Convergence Takes Hold

IP telephony and VoIP show the most promise for growth in 2005.

- Thirty-six% are considering or piloting IP telephony, and 33% say the same for site-to-site VoIP.

- Forty-eight% anticipate a full migration to VoIP at some point.

- Twelve% plan to increase the number of call center operations this year, and most are opting to do this in-house.

Mature Technologies Are Far From Dead

Forrester found that both remote access and site-to-site IPsec VPNs are reaching maturation, with approximately 80% of enterprises indicating interest.

- Planned spending decreases on mature site-to-site data services — Frame Relay and ATM — are virtually offset by the number and strength of planned increases.

- More than 30% of customers say that they don’t have any plans to use MPLS or VoIP — suppliers still need to provide customers with incentives to move.

- However, 47% of enterprises are in the process of migrating to second-generation VPN technology — SSL or MPLS.

Forrester also asked enterprises about their use of managed services. While incumbent service providers have the greatest advantage selling managed services, one-third of enterprises look elsewhere — such as to SIs and the services divisions of equipment vendors. Not surprisingly, customers expressed greater interest in using managed services to support less mature technologies.