Google Talks Up Mobile-search Push


Ahead of Google’s annual analyst day, which kicks off later Thursday, a company product executive underscored the search engine’s desire to penetrate the non-PC market by being on the homepage of mobile devices.

The ability for users to have “one-click access” to Google services on mobile phones is “pretty important,” said Deep Nishar, director, product management at Google, at a RBC Capital Markets conference, held Thursday morning.

Nishar said that T-Mobile, saw a higher rate of usage of its mobile devices that had easy access to Google’s services available. Nishar also said that Google launched text advertisements connected to mobile searches in Asia on a limited basis. Google has deals to provide wireless services to Motorola and T-Mobile in Europe.

Later Thursday, Google is hosting its annual analyst day at its headquarters in Mountain View, Calif. An estimated 300 analysts and investors are expected to attend. Analysts are expected to seek answers about Google’s plans to diversify its revenue, which is currently derived primarily from paid-search advertising.

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