Blackberry Software, Reviews, and News!

US Happy with their Handsets

A J.D. Power and Associates report is showing that overall satisfaction among wireless mobile phone owners has increased 4% when compared to 2005, the second time in 3 three years customer satisfaction has increased significantly.

Overall satisfaction was based on performance in five key factors (in order of importance): physical design (24%), operation (22%), features (20%), handset durability (19%) and battery function (15%).

The study also found that customer satisfaction ratings have increased most significantly from 2005 in phone operation (increasing 5%) - specifically in areas related to ease of use (ease of phone navigation, clarity of text onscreen and operating the handset). Satisfaction with phone features also rose 5%, mainly based on higher ratings from customers for Internet features.

The study also tracked the shift in physical design of wireless handsets. Manufacturers are moving away from the candy bar-shape design and more toward clamshell designs. In 2002, nearly 70% of wireless users owned a candy bar-type handset, compared to 39% in 2006. Over the same time period, the percentage of wireless customers owning a clamshell-design phone has risen from 7% to 58%.

Other pieces of interest:

- The average reported handset purchase price in 2006 is $86 - a decrease from $99 in 2004.
- The average replacement cycle for a typical handset is 17.6 months - a slight decrease from 18 months in 2005.
- The most-used features on the handset include the speakerphone (26%), SMS (22%), camera capabilities (19%) and gaming (16%).

Promote this story through: del.icio.us:US Happy with their Handsets digg:US Happy with their Handsets newsvine:US Happy with their Handsets blinklist:US Happy with their Handsets reddit:US Happy with their Handsets fark:US Happy with their Handsets blogmarks:US Happy with their Handsets Y!:US Happy with their Handsets


Leave a Reply

Your email:  
Subscribe  
The Pearl Hardware review
The BlackBerry Pearl
FFA Express
FFA Express
Got a question for Magmic's BB genius?

Jeff Bacon is ready to blow your mind with his pure "knowitallism".
Ask him a question or read his column >
Every Wednesday we offer our respected OP-ED pieces on the state of the BlackBerry world.

Check out his latest thought pieces > Magmic's Brain Up
Sep/29/06
Chronicle Road
Sep/26/06
Soluteo's FFA Express
Sep/18/06
QuickPlayer for BlackBerry
Sep/14/06
Ascendo Fitness
Sep/11/06
Blackberry News
Editorials
General
Reviews
RIM News
Wireless Industry News

  • Boy Genius Report
    RIMarkable
    Blackberry Blog
    QuicklyBored.com
    International BlackBerry User Group
    GigaOm.com
    Mobile Burn
    Phone Arena
    Palm 247
    GeekZone
    Mark Evans
    BlackBerry (Official)
    RIM

    Entries RSS 2.0
    Comments RSS 2.0 Add to My Yahoo!
    Subscribe in NewsGator Online


    Download a free copy of Pocket Express for your BlackBerry

    eXTReMe Tracker