RIM’s enterprise market share slips

Research in MotionUnstrung is reporting that Strategy Analytics has released new numbers on the mobile enterprise market, which show that while the installed base of mobile email users is set to double this year, RIM’s market share in the first half of 2006 dipped to 59 percent from almost 65 percent. However Strategy Analytics was quick to point out that RIM’s market share is less a consequence of any weakening of BlackBerry than of an overall strengthening across the mobile email landscape.

“This just means that RIM will have a slightly smaller piece of an ever-expanding pie,” Raskind comments. “It’s generally agreed that their amazing market share is not sustainable over the long run. That’s not to say that they can’t remain the dominant market leader over the coming years.”

Strategy Analytics was also excited about the Pearl’s potential to expand RIM’s footing in the prosumer market.

“While RIM has traditionally focused on enterprise users, it has grown rapidly in the high-end professional consumer (prosumer) segment, which we estimate to comprise about 25 percent of RIM’s current customer base of 5.6 million subscribers,” writes Arya. “In our view, the new 8100 expands the handset choices in the prosumer segment.”

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