ThoughtPiece: the iPhone - first thoughts
I’ve a feeling today’s going to feel like Groundhog’s Day. Thought’s back yet again this week and touches down on Steve Jobs’ little announcement yesterday. Read over Thought’s views on how the iPhone will compete in the smartphone market, and what this announcement means to RIM. Thanks as always, Thought. Enjoy, readers.
The iPhone: First Thoughts
Anyone with a pulse knows that yesterday Apple CEO Steve Jobs announced his company’s first foray into the mobile phone market: the long rumored iPhone.
The iPhone clearly is an attempt by Apple to redefine the mobile communications device; in fact, it aggressively pursues the goal of putting a computer in one’s pocket more so than any other device to date.
Obviously, at this stage I have not held or seen the device in person, and so my impressions are only based on press reports and images from the presentation. Nevertheless, here’s my first take on the device and its potential impact.
The iPhone exceeds expectations and is so impressive as to generate the type of buzz that Apple needed to launch itself into this market. Apple will sell more than enough units at the relatively high price point as to favorably impact sales and profits. However, the iPhone, like the iPod, will have influence far beyond its mere initial sales numbers.
Apple also is well positioned to drive additional sales in the future with newer models of the device coupled with lower price points. No doubt this initial price is set for early adopters and not the mass market. Just like with the iPod we will see prices come down on later models along with product refinements. One such obvious improvement to look forward to: the addition of 3G. One wonders what Steve Jobs has up his sleeve in the way of the roadmap for this product line. The possibilities truly are amazing.
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