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Corporate UK looking for CRM and FFA in BlackBerrys

If you’re looking for a straight answer, go straight to the source. That’s what LAN 2 LAN, a leading networking and mobile integration specialist did when they were surveying next generation BlackBerry users in corporate UK, asking what type of application they would like to see most in their future devices. Looks like CRM and Field Force Automation are sitting right atop the list.

Andy Tipton, head of the Mobile Data Division at LAN 2 LAN explains: “The survey demonstrates that mobile CRM tools are a logical extension to the BlackBerry platform. They enable field staff to have access to and update information at all times. This allows them to spend more time in the field, and less time relaying information. It also ensures that they have the most recent figures for customers so that they can give the best service.”

“The survey, which questioned 100 senior managers across a range of vertical sectors, found that nearly two-thirds of financial service organisations (57 per cent) were not thinking of migrating to the next generation of BlackBerry applications. This is despite having the highest proportion of BlackBerry users of any market sector (standing at 81 per cent).”

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One Response to “Corporate UK looking for CRM and FFA in BlackBerrys”

  1. BlackBerryCool » Research In Motion is “keen” on CRM
    February 2nd, 2007 11:48

    […] The topic of Customer Relationship Management (CRM) seems to be popping up more and more these days, and that’s a pretty great thing. At an event in New York the other day, Sage Software and RIM talked about their recent partnership and how they’re excited at looking into better CRM solutions. RIM is keen to push usage of its ubiquitous BlackBerry devices beyond e-mail and Web browsing, and it says mobile CRM is on the short list. “We just completed a study of 1,600 enterprise users, and we found that 25 percent are using our devices for more than e-mail,” said Paul Briggs, of RIM BlackBerry Business Solutions. “About a quarter of those respondents are using mobile CRM, so it’s by far the leading enterprise application.” […]

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