BlackBerry 8800 marketing thoughts


Well, folks. We talked a lot about marketing of the 8800 last week, especially leading up to the conclusion of our GPS puck giveaway where we asked how you would market the new device (did you find out who won by listening to the podcast?). So I thought I’d take a quick second to give my initial thoughts on the roll-out of the 8800 thus far, and ask for the same from all of you (as is usually the case around here).

I like it. The product website seems to be a little more involved already than that of the Pearl. And the graphics just seem to be stronger and more intriguing. And the slogan? “A stylish way to get things done”? Did they hire Bill Bernbach? That’s a pretty solid line, in my opinion. RIM, have you been eating your Wheaties? There seems to be a lot of importance on this launch for our boys in blue, and this is giving me a lot of faith in them. Who’s with me?

2 Responses to “BlackBerry 8800 marketing thoughts”

  1. 1 Verizon User

    Since I’m on Verizon, I haven’t been paying close attention to the 8800. I figure we’ll get our new qwerty slim BB whenever RIM deigns to produce a CDMA version of the 8800.

    Anyway, where’s the HSPDA or HSUPA or whatever fast GSM is called nowadays? I realize that EDGE is probably just as fast for use for browsing on the device. But, with Bluetooth 2.0, the 8800 would be great for tethering using Cingular/AT&T’s new high-speed network. This is like RIM producing a new device for Verizon that didn’t run on Verizon’s EVDO network.

  2. 2 Thought

    I agree…the slogan is great, and there is no doubt that this is even a more important release for RIM than the 8100…

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