Survey Says: iPhone biggest threat to Motorola

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For a mobile device that for all intents and purposes will not invade the enterprise space, we sure post about the iPhone a lot here at BBCool. The reason is simple: wherever Apple decides to drop their next wonderbang gadget, it’s going to make a dent, especially in that ever so tasty prosumer market RIM is looking to grab a piece of.

So it’s interesting news from a recent ChangeWave consumer cell phone survey that states struggling Motorola has the most to lose from Apple’s nascent device.

“As more and more consumers switch to the iPhone, we are going to see a huge migration from cell phone manufacturers like Motorola to the hipper, cooler iPhone,” said Tobin Smith, founder of ChangeWave Research and editor of ChangeWave Investing. “And, because of Apple’s deal with AT&T’s Cingular as their exclusive service provider for the iPhone, we are also going to see a big migration away from Verizon and other cellular providers.”

According to the survey, nearly 9% of the respondents say they are ‘Very’ or ‘Somewhat Likely’ to buy the new iPhone once it becomes available in June. Another 7% of respondents say they are likely to buy the iPhone as a gift for someone else. The survey also discovered that quite a few more people would be willing to purchase the iPhone if the price dropped.

How far would the price have to drop to turn those who are not considering the iPhone into potential buyers? Another 10% say they’d consider buying a 4GB iPhone if the price falls to the $200-$299 range, while 20% said they’d consider the 8GB model in this price range.

Of course, RIM wasn’t mentioned in the survey, but we’ll keep close tabs on this story to see how the iPhone plays out in relation to the BlackBerry maker.

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