Rogers’ BlackBerry 8310 almost here?

A smattering of reports are coming in that the BlackBerry 8310 is coming to Rogers soon, GPS and all. The new Curve will supposedly be nailing the same price point as the existing BlackBerry 8300 ($299 with a 3-year contract, $449.99 with 2 years, $499.99 1 year), effectively dislodging it in the same way that AT&T is doing with the BlackBerry 8820. If this strategy of continual and planned obsolescence keeps up, RIM could be rubbing end-users the wrong way. Sure, Lord Jobs might say that’s just the way the business goes, but something tells me you can make a buck while still being humane to the customer, like giving ‘em back a $100 for rapid price drops.

Comments [4 Responses]

September 7th, 2007 at 8:51 am

It was officially announced today by RIM and Rogers

September 7th, 2007 at 9:46 pm

I’ve got an 8300, and I got it just after they announced the 8310 and 8320, and quite frankly I couldn’t care less. It’s still perfectly current, works with all the newest software and lots of people comment on it. I *like* how this is going. Remember the processor wars back in the nineties where chips were doubling in speed every couple of months? Same thing, it’s just the result of a highly competitive market, and RIM needs to do this, because if they don’t Nokia, Apple and Moto are going to hammer them.

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