Weekly Contest: Business and Pleasure


With rumors of Unite coming to town and BlackBerry Professional Software soon to establish itself as the solution of choice for small and medium businesses, RIM’s enterprise game is matching the strides its consumer facet has been making with all those shiny new toys. We all know RIM is, at its core, geared towards corporate customers, but the more we see devices like the Curve gain momentum, the line between what an enterprise user is and a consumer user gets blurred. Look at Unite, for instance. It’s easy to take it at face value as a solution for small businesses with 5 employees or less, but really, it’s geared to 5 people or less. That can be friends, family, whatever. As a product, it’s not pidgeonholed to business or personal use. And how about that customer satisfaction survey that noticed the top-selling 3rd.-party app on enterprise smartphones was games? So here’s your question this week: does RIM need to differentiate between corporate and consumer users? If so, how much? If not, how come? Does usefulness need to necessarily be gendered one way or the other, or can the whole issue be circumvented if software and services are developed broadly enough? It’s a tricky question (or not, depending on where you stand), but whoever makes the best case for tearing down the enterprise/consumer wall or building it up will get 3 games from bPlay.

Our entrants last week certainly had some fun with the topic, with Terry writing an actual wish list to Santa. Here’s hoping the big boy in red can spare a few fly-bys on those Sprint towers and maybe knock some reception into ‘em. R.T. Fitch is happy as a clam with his 8800, and you can’t really argue with the guy. After using the Pearl for awhile, I’m tempted to switch back to ol’ faithful. The winner though, goes to Robert who not only pointed out some of the toys he’s been eying, but still gives RIM a fighting chance to make it under the Christmas tree this year. We’ll get you your themes right away, Robert! Thanks for commenting guys, and we hope to see you again this week!

1 Response to “Weekly Contest: Business and Pleasure”

  1. 1 Kyle S.

    In my opinion, the existing differentiations between corporate and consumer users work pretty well in terms of what can be done with either. For example, though my father, who turned me on to Blackberries to begin with, owns a small business, he doesn’t use enterprise features with his company and opts instead to simply use personal plans for the employees. However, due to the highly collective culture in larger companies, it may be important to have certain enterprise features such as limits on applications or the ability to send out messages to every user in the company via the BES. Though these features are and should be advanced more on the corporate front than the consumer front, no consumer can generally tell by looking when a business executive is using a limited blackberry and thus, they still retain their status as status symbols in the corporate world.

    Though I think that the current differentiation is important, the focus in the future, in terms of functionality, should be towards wide availability. What I mean by this is that if a new feature is available for corporate users or BES, I think it should be available for consumers as well, though possibly in a different form. I think that Blackberry Unite is a really HUGE step towards this. For example, when it comes to limiting or disabling applications, I don’t see a consumer wanting to do that, but if a family used Blackberry Unite, I can see parents wanting to limit their kids a bit. But overall, I feel that RIM is headed for success balancing the two on their current path.

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