YouTube testing mobile ads

Both mobile advertising and video are both still picking up in popularity, but Google’s willing to put their eggs in that basket now that they’ve begun testing ads on YouTube’s mobile page. It’s tricky enough to get BlackBerry users to enjoy mobile video with so few 3G handsets out there, let alone convince them to click through on ads. Screen real estate is also at a premium, which might work out better for advertisers who can claim a bigger chunk of visibility, but end users may just see full-size banners as obnoxious. Many video providers integrate their ads right with videos, which might be a better way to go about things on mobile, since it they don’t impede the mobile browsing experience and provide richer advertising opportunities.

(via Official Google Mobile Blog)

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