AT&T holds BlackBerry Bold launch event without launching the Bold


You have to hand it to AT&T for keeping their chin up and throwing a party even when the guest of honor can’t make it. AT&T’s NYC BlackBerry Bold launch party took place last night, and while the BlackBerry Bold was a little too fashionably late, Michael Phelps was there along with Madonna in video form. Oh yes, everyone in attendance received an IOU for a BlackBerry Bold.

Hmm, a launch event without the release of the launch device. Reminds us of that Rogers BlackBerry Pearl Flip event that happened a few weeks back. Is this the beginning of a trend?

(via BerryReview, CB)