New music player for BlackBerry Unsynced aims to outperform Apple


A little less than a year ago, Jim Balsillie was given a lot of criticism for saying that the BlackBerry platform will beat out Apple when it comes to media. There hasn’t been much development on the native music player and while it serves the basic purpose, there’s a lot that could be improved.

This is where BlackBerry has the advantage over iPhone. Apple would never let another company try and compete with their native applications such as the browser, but RIM welcomes third party software. The latest BlackBerry media solution is from Unsynced, an all-in-one music experience for BlackBerry that the company promises will one day make all of your Apple friends jealous.

Some of the features of Unsycned include:

  • Painstaking care has been taken to ensure Unsynced Music is efficient and predictable.
  • The Unsync button will capture song information. Unsynced does a search on their end and e-mail you the most relevant results so that you won’t forget to “purchase” it when you get home.
  • Use any PC to drag and drop music into folders on your BlackBerry using Mass Storage Mode. Listen to your newly added songs through Browse Files, or quickly create new playlists through Create/Modify Playlists, giving you the freedom to add to your music experience not just at home, but wherever you go.
  • Progress indicators for those long podcasts.
  • Customizable color themes to match your style.
  • Send song info to friends to share your tastes.

Download Unsynced Music for your Bold or 8900.

Or visit from your BlackBerry browser.

{Currently only available for the Bold and 8900. More devices to come soon]

5 Responses to “New music player for BlackBerry Unsynced aims to outperform Apple”

  1. 1 Mason33

    Installed fine on Bold but brought my Berry to its knees as it tried to read my approx 8GB of songs on my 16GB SD card. After spending an hour trying to make it work I deleted it. Long way to go to make this usable.

  2. 2 song

    Not only really nice UI setting and layout, but also an interesting new way for online purchasing.

    Now the only itchy part that those all 3rd party music players have is — the lacking of Audio Boost mode support. I know few people consider their blackberry devices as a serious music solution, but once by chance when you are gonna need the audio boost function to make a playback, the default media player will always fulfill your guilty hearing pleasure.

  3. 3 BrakTalk

    I tried it as well (on the Bold). I couldn’t get past the annoyance of how all of the tracks for an artist were listed in alpha order (regardless if there were multiple albums for that artist). Perhaps I’m old school but I prefer Artist, Album, then show me the tracks. I know there is the Album view but I prefer the hierarchical categorization.

    I don’t really see anything compelling about this player.

  4. 4 Ted Livingston

    Thanks for the article! The BlackBerry app is just the first step in making Apple users jealous. We can’t wait to release the next steps, but we need to make the BlackBerry app bullet proof first.


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