Jim Balsillie Announces RIM to Produce BlackBerrys in Brazil


Jim Balsillie announced that RIM have signed an accord with Singapore’s Flextronics to manufacture the Curve 8520 in Brazil. This is part of a greater market strategy at RIM to target Latin America, which Jim once described as an upcoming Western Europe. “It is extremely important for us to be here to manufacture locally and sell locally,” Basillie said in an interview in Sao Paulo, where he is on a visit. RIM currently manufactures devices in Mexio, which has helped them secure about 35% of the mobile phone device market in Latin America.