Mobile Mix Report from Millennial Media Shows 60% Increase in RIM Ad Requests


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Millennial Media has released their Mobile Mix Report and things are looking good for both RIM and the smartphone market in general. Here are some BlackBerry-specific highlights from the report:

  • RIM devices represented five of the top 30 Mobile Devices, the BlackBerry Curve reclaimed the number 2 spot this month.
  • RIM ad requests increased by 60% Q3 to Q4 in 2010.
  • Travel and Vacation app impressions doubled quarter-over-quarter. Apps in this category have evolved to bring online capabilities to the mobile platform (e.g., reservations, check-in, boarding passes, travel updates, etc). The double digit quarterly growth shows that mobile consumers found value in staying connect through their mobile devices as they traveled this holiday season.

Hit the jump for screenshots and highlights of the Mobile Mix Report.