RIM Gives 16GB Playbook to All Attendees of BlackBerry World for 10th Anniversary #BBWC


In a move topping Google giving away G2s at the Google I/O conference, Mike Lazaridis announced that RIM will be giving all the attendees of BlackBerry World a free 16GB BlackBerry Playbook. This is the 10th anniversary of WES/BlackBerry World, with the most attendees they’ve had to date. At 6,000 attendees and a price of $500 per PlayBook, this $3,000,000 giveaway is truly awesome.

The PlayBook giveaway move is sure to drive up adoption of the PlayBook, as well as encourage more developers to head to the platform. According to RIM:

“To mark the 10th Anniversary of BlackBerry World™, we’re pleased to send you home with your very own BlackBerry PlayBook! The BlackBerry PlayBook is redefining a tablet experience with uncompromised browsing, true multitasking, stunning multimedia and growing catalogue applications - all wrapped up in a stunning design.”

I bet you wish you came this year don’t you?

  • http://twitter.com/Hardened Hardened

    An Apple like gesture with classy aplomb!

    Well Done RIM, well Done.

    Apple hasn’t given away this much product before. NEVER.