BlackBerry Names Alicia Keys as Global Creative Director


Today at the BlackBerry launch event in New York, Thorsten Heins announced that BlackBerry has created a new senior position and has named none other than Alicia Augello Cook AKA musician Alicia Keys to the job.

The hiring of Alicia Keys should make a big splash among users everywhere. I feel that she’s the ideal spokeswoman for BlackBerry’s fastest-growing customer base: working moms.

She will be making a video in every city she tours in shooting and editing entirely on her BlackBerry 10 device. This campaign will highlight the post-PC prowess of the new BlackBerry.