BlackBerry Bold Blowout: who will buy it, why it’s taking so long, and what it’s missing (Andy Brown Interview Series)

Do you know that RIM co-CEO Mike Lazaridis carries the BlackBerry Bold circuit board around with him in his pocket? Do you know what new hardware feature will be supported by all post-Bold BlackBerrys? You’d know these things if you were Andy Brown, analyst for Strategy Analytics, who has spent the past decade covering RIM in the wireless space, and recently met up with Mikey L. at the UK BlackBerry Bold launch to pick his brain on a variety of subjects.

We’re not Andy Brown (although we’ve often tried to be), so we were forced to trap him into a 2 hour interview to learn all of his secrets. Today we focus on the BlackBerry Bold: the hype, the hardware, and the delays. We’ve broken the the interview down by subject, arranged as small audio clips buttressed by important text. Don’t forget to also listen to part one of the Andy Brown Interview Series, focusing on the KickStart BlackBerry Pearl 8220 and RIM’s financial strategy and outlook. Enjoy!

Why enterprises won’t buy the BlackBerry Bold

“The big thing for most major BlackBerry enterprise customers is to do their infrastructure upgrades before they do any client rollouts. Everyone likes the Bold, but the first place it will go is consumer. Typically, stability and longevity is a bit more important for enterprise customers.”

Mike Lazaridis and the Bold chipset; RIM’s focus on MicroUSB

“I’ve been privileged to have three or four 1-on-1 meetings with Mike, and every time I’ve met with him the thing he loves to do is whip out of his jacket pocket the circuit board of the latest BlackBerry. He’s passionate about how carefully they’ve worked on the interoperability of the Bold design.”

“As Mike sees it, the only real weakness to the Bold is the standard USB. I would expect that all forthcoming post-Bold BlackBerrys to be running MicroUSB.”

The BlackBerry Bold’s ‘Best in Class’ 3G and data compression

“BlackBerry has been designed for wireless environments from the ground up, which means as you improve device specifications you’re still going to have a quick user experience with few delays. On the flip side you could say that NOC is great, but it’s a single point of failure.”

The reason for the BlackBerry Bold Delays

“Some of it is just general carrier certification issues, which is typical for any sort of advanced handset. Some of it has come from challenges with interoperability testing on 3G networks, given the fact that it’s RIM’s first serious foray into the 3G market.”

“You can’t make a lot of noise about a product in that way, get everybody excited and then just hold back and stay quiet. And this is where RIM has a problem with its PR and its marketing.”

Comments [4 Responses]

August 14th, 2008 at 2:54 am

“Some of it is just general carrier certification issues, which is typical for any sort of advanced handset.”

And the new release of the OS for the Bold will not help too…

Andy Brown
August 15th, 2008 at 6:03 pm

Thanks for the comments guys-it really was seriously hot in there-lots of lighting for the band too-and the camera flash makes you look pale as well. I actually look like George Clooney in real life ;-)

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